Monday seems auspicious for beginnings. I expect you'll be able to reach more of your audience then. I fear the weekend will be filled for a lot of people, between recent SFnal rumblings, and the fact that it might actually be nice outside.

That being said, you have a very loyal group of people around you, so I expect that word will spread, no matter when the announcement comes.

Here's to more cats and mini-film festivals.