sovay: (Lord Peter Wimsey: passion)
sovay ([personal profile] sovay) wrote 2006-06-06 04:36 am (UTC)

Come to the dark side. We have good marketing writing.

I do agree that the Black Phoenix Alchemy Lab has the best copy since J. Peterman.

Elegant Fustian

Fustian. What is that?

An honorable fabric made of linen and cotton; fustian goes back quite a ways.

("Of fustyan he wered a gypoun [i.e., a shirt]." —G. Chaucer, 1386.)

Over the centuries, unfortunately, fustian became synonymous with thick, heavy stuff in dark, stodgy colors, often used in blankets. Through no fault of its own, fustian became fusty.

It’s time fustian had a chance to show its true potential.

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