I was familiar with the concept mostly from a piece of narration in Alan Moore's Swamp Thing: "The night may make a man more brave / But not more sober—" Cut to the sign near which the relevant character has fatally wrecked his car: "Burma-Shave." And my parents mentioned them.

THESE SIGNS / WE GLADLY / DEDICATE / TO MEN WHO'VE HAD / NO DATE OF LATE / BURMA-SHAVE