I think one of the things that boggles me most about this approach to encouraging religious observance is that it's not as though the carrot is not available. "It's almost time to build a cool little house outside! Judaism: we've got some good stuff you might not be doing. But you could!" "HAPPY NEW YEAR! you get to say that four times more if you're observant!" "Don't mean to brag but have you SEEN the Purim cookies? you haven't? maybe you should be more...nudge nudge...observant...." are all things you could say if you wanted to poke people toward more observance in the positive direction. I personally do not have a horse in this race, as I am not Jewish and also do not care what level of observance people who are Jewish follow. I can see how any type of "do our religion my way not your way" approach might grate. But this is just...not quality work, just from a "what is your goal and what materials do you have to work with" standpoint.